Google Ads for Lawyers: Launch Readiness Checklist
Decide what is ready, what needs evidence, and who owns the next step before a law firm Google Ads campaign launches.
Facebook Ads for Lawyers: Build a Bounded Test Plan
Choose a useful campaign hypothesis, review the creative and data boundaries, and define what would justify continued spending.
Law Firm Ad Account Handover Checklist
Plan a law firm ad account handover with clear access, billing, advertising-review and intake-data responsibilities before changing providers.
Read handover checklist →High-CPC Legal Ad Outage Continuity & Retainer Protection Runbook
An operational checklist for preserving notices, reviewing official platform guidance and maintaining approved intake routes.
Bar Advertising Ethics & Platform Compliance Guide
Assign jurisdictional advertising review, distinguish LSA screening and review intake-data boundaries before changing integrations.
Legal Retainer & Outage Loss Exposure Calculator
Explore illustrative outage assumptions; this model does not predict actual retainers, settlements or platform recovery costs.